Here are 19 tips on how to collect and use email addresses.
This is critical in today’s digital world. Use email to stay in front of your prospects so that when the time comes that they need your products or services your business is fresh in their mind.
The easiest way to add a newsletter sign up form on your website is to use a hosted application like iContact. Within the user interface is an application that will allow you to create an easy to use email sign up form.
We have tried all of the popular email sending programs and iContact is the best one at the lowest cost. Click the link below for a free trial.
Make sure you subscribe to our DoMoreBiz! Tips for Making More Money Blog.
The KISS principle in action – Keep It Simple Stupid
It never ceases to amaze me the number of people that spend thousands of dollars on a website but don’t promote it. I certainly understand that in many cases it boils down to what you can afford.
This might be the simplest idea ever to generate local leads and sales from your website.
Read more: Online Local Marketing | For less than $.01 per day!
Advanced Web Ranking and Advanced Link Manager Review
In order to generate leads and sales from your website it is critical that you are able to track your progress with regards to both keyword optimization and also link building. This is the basis of what Online Local Marketing entails.
These two issues are very important as they effectively determine your search engine rankings. Since it is impossible to generate leads or sales without being on the first or second page in the search engines, a science has emerged with respect to getting sites ranked for certain keywords. For example, if you are a dallas based insurance agent, ideally you’ll want to rank number one in Google whenever a search include the word “Dallas health insurance”. (click the liink and look for customhealthplans.com as they are a client of ours and rank at the top of the page).
In order to engage in proper monitoring of your keywords, you need the right tools to check your keyword rankings on a periodic basis. We use two tools from a company (Caphyon) that have become invaluable in monitoring our client’s search engine rankings as well as measuring link popularity or the number of links that point to their website.
Check out this new application we are installing to our client's websites. It is called Add This and it allows a visitor to re-post your content to over 50 social networks. So let's say they are at your site reading your latest blog post or other article, with a single click they can repost your content to over 50 social networks including Facebook, MySpace and other.
It is offered as a plugin and is easy to install in many of the top platforms like Wordpress, Joomla and others. Below is a video you may be interesting in watching regarding this application;
Part I of II.
In these tough economic times, effective marketing is more important than ever to stay competitive and remain profitable. Local Online Marketing is one of the most affordable, high traffic arenas to “mine for business”. How would you like to get quality leads from your website that can easily be turned into sales?
Sure the Economy is in the toilet but that is no reason not to position your company to take advantage of Local Online Marketing. In order to generate leads from your website, everyday, follow these steps;
1. Define Geographic Key Phrases or Search Terms and Use Them on Your Website
Suppose you are a “criminal lawyer” and want to get more cases, and your website is up. And ready to go. Determine what keywords phrases or search terms describe your products or services. This step is critical in order for the search engines to recognize EXACTLY WHAT YOU DO OR SELL. Google offers a free tool that will show you how often certain terms are searched. Here it is;
https://adwords.google.com/select/KeywordToolExternal or search Google External Keyword Tool.
This tool will give you an idea of how many times certain keywords are searched. For example: “criminal dallas lawyer” is searched 6600 times per month (must be a lot of trouble down there!).
Next, “marry” your keywords with city or regional locations. For example:
If you offer Lasik surgery and you are based in Rochester NY your keywords might be Lasik Surgery Rochester, Lasik Surgery Rochester NY, Lasik Doctor Rochester, etc. Figure out exactly what terms people are searching when looking for your products or services.
Once you determine 5, 10, 20 or more keywords you can begin to incorporate them into your website. You should use them to optimize page titles, meta tags, site content, internal links, and external links with the key phrases that describe your product or service. (we will define these terms and explain in detail in a future post) These will help attract targeted search results and bring your business new customers. In other words – USE THESE KEYWORDS ON YOUR WEBSITE.
2. Write Content that Communicates Your Location and Your Keywords
We see sites constantly where Google has no idea that the business is based in Miami. No wonder they have not gotten a single lead from the Internet! Why? Because the site might only use the word Miami on a single page and in some cases it can be a page that the search engines are not able to find or read. Local businesses can maximize their search visibility by crafting content written with geo-specific key phrases. In other words – your articles or site content MUST use your keywords.
3. Build Links with Local Sites
Increasing links back to your website boosts search engine visibility. This will insure you are found on the first page of Google when someone is searching for your product or service. This is a critical step in generating leads on a local basis. You can hire a company like ours to add these links or you may be able to do it on your own.
Use your community connections to initiate:
* Links pointing to your website in a local directory or classifieds site like craigslist.org or backpage.com
* A link in the local Chamber of Commerce directory
* Links to your site in the blog roll of local bloggers
* Partnering with non-competing local websites to exchange links
Whenever possible, request the link back have one of the key phrases you are targeting. This is called anchor text. So a link for a Fort Lauderdale Lawyer would look like this;
Fort Lauderdale Criminal lawyer
4. Get listed with the local directories for Google, Yahoo! and Bing. I recommend that a professional do this for you, but, if you are not willing to spend the money I suggest you do it yourself. Adding 10 new links pointing back to your website will have a significant effect on generating local leads and sales.
Since Google, Yahoo, and Bing often include local businesses above other listings in their search results, local businesses can often leverage their geographic edge to get top listings.
Online phone book sites offer paid options that are worth exploring, as well. Another approach is to ask your clients or customers to post comments about your business on local Internet listings to boost credibility and awareness.
Oct 1st @ 11am
