Advanced Web Ranking and Advanced Link Manager Review

In order to generate leads and sales from your website it is critical that you are able to track your progress with regards to both keyword optimization and also link building. This is the basis of what Online Local Marketing entails.

These two issues are very important as they effectively determine your search engine rankings. Since it is impossible to generate leads or sales without being on the first or second page in the search engines, a science has emerged with respect to getting sites ranked for certain keywords.  For example, if you are a dallas based insurance agent, ideally you’ll want to rank number one in Google whenever a search include the word “Dallas health insurance”. (click the liink and look for customhealthplans.com as they are a client of ours and rank at the top of the page).

In order to engage in proper monitoring of your keywords, you need the right tools to check your keyword rankings on a periodic basis. We use two tools from a company (Caphyon) that have become invaluable in monitoring our client’s search engine rankings as well as measuring link popularity or the number of links that point to their website.

Advanced Web Ranking and Advanced Link Manager are considered the top programs used by professionals and webmasters throughout the world wanting to improve their Online Local Marketing and website ranking. Not only can you monitor your keywords but you can even compare the keyword rankings of your competitors across the same or a different set of keywords.  All of this can be set to automatically run on a schedule and then email you the reports.

It is absolutely critical to be aware on a regular basis the status of your keyword rankings.  Since it is virtually certain that all of your serious competitors are actively engaging in methods to improve their keyword rankings, you need to also be aware of the status of your keyword rankings.

Besides monitoring your search engine rankings, AWR will help you spot trends with regards to your Online Local Marketing.  If your ranking on certain keywords is improving, you’ll know with certainty that what you are doing to improve your rankings is actually working.  On the other hand, if your rankings on certain keywords are getting worse, you’ll know that you need to change what you are doing.

The following are the main features of Advanced Web Ranking;

Generate a list of keywords - AWR can help you generate a list of keywords and then provide reports on where you rank in the top search engines. The reports can be sent to you automatically in a PDF file.

Monitor local keywords - You can monitor keywords on a local basis limited to results for a city or region.

Keyword analyzer - What do your potential customers search for when they find your competition? Use the Keyword Analysis tool to find out what keywords your competition is targeting.

Projects management - If you have multiple websites or are in the SEO business, like we are, Advanced Web Ranking can show you an overview of all the projects that you are working on.

Analyze your website - Find out whether your potential customers are able to find you in the search engines results. This is probably the most important use of this tool as it enables you to find out where you rank for each one of your keywords. Here is an image of a sample report;

The second program is Advanced Link Manager.  This is software that lets you monitor the links that are pointing to your web site.  You can also use it to determine the links that are pointing to your competitors’ web sites. The reason this is so important, is because Google uses inbound links (i.e. link popularity) as a way to determine your search engine rankings. By increasing the links that point back to your website you can increase the probability of a first page Google listing.

Besides pure link quantity, another factor that Google considers is link quality or authority.  A link from a respected website (Google page rank of 3 or more) with similar content as yours is considered to be of a higher quality than a link from a site with a poor page rank (3 or less).  And a page rank of 7 or better would improve your rankings even more. In order to improve your Online Local Marketing you must increase the number of quality leads pointing to your website.

Now that we understand the importance of inbound links (links that point back to your website) as they relate to Online Local Marketing, it should be obvious why a link manager like ALM is necessary.  With ALM, you can automatically determine which sites are linking not only to your site but also to your competitors’ sites.  This will allow you to monitor your own link building progress as well as compare your efforts to your competitors.

Here are the main features of Advanced Link Manager;

Promote your site - Advanced Web Ranking features guided manual submission to more than 400 engines.

Find link partners - Discover potential partners automatically by scanning web links related to your keywords.

Link popularity analyzer - Find out who links to your site and what keywords they use. You can also find out what links point to your competitors’ website and then make an effort to link from those sites to yours.

Link monitoring - You can monitor multiple sites including your own as well as your competitors’.

Conclusion

It should be obvious that Advanced Web Ranking and Advanced Link Manager can improve your Online Local Marketing.

Because first page search engine rankings are critical to generating leads and sales from your website on a daily basis, monitoring these activities has become critical to operating a successful business of any type. We have used both Advanced Web Ranking and Advanced Link Manager from Caphyon for many years across hundreds of websites and do not know of a better product at any cost.

You can find Advanced Web Ranking at http://www.advancedwebranking.com; and Advanced Link Manager at http://www.advancedlinkmanager.com.

 

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